Abercrombie & Fitch had robust content in HTML format for their Customer Service Call Centers worldwide. Content authoring however was a challenge: content was maintained in several locations and agents weren’t able to easily search for what they needed. In this session, you’ll see how Inkling Content Strategists partnered with Abercrombie & Fitch to tackle content challenges, eliminate redundant content, and optimize the content authoring experience as well as the learning experience.

Erika Teets
Assistant Analyst, Abercrombie & Fitch, Inc

Jared Sims
Senior Customer Service Analyst, Abercrombie & Fitch Inc

Hannah Kirk
Senior Content Strategist, Inkling