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The Role of Mobile Technology in the New Retail World
May 23, 2017 at 1:00 PM EST
Amazon may have changed the retail playing field by providing ease, convenience, low prices, and fast delivery, but as luck would have it, consumers still want the in-store experience. In fact, 85% of consumers prefer to shop in stores; even Millennials are just as likely as prior generations to purchase items in a store, despite their proclivity for online shopping.
If the customer experience is the key differentiator, retailers need to focus on methods for improving store service while lowering costs in order to keep brick-and-mortar locations relevant and affordable. Mobile technology plays a key role. In this webinar, we'll explore why 89% of retailers will offer mobile solutions for associates within three years.
Join BRP and Inkling for a deep dive into BRP’s 2017 POS/Customer Engagement Survey of top North American retailers, focusing on how mobile technology supports the customer experience.
In this webinar, you will learn:
|•||Retailers’ current priorities and initiatives as the digital and physical worlds converge|
|•||How to define the required customer experience in terms of four pillars: personal, mobile, seamless and secure|
|•||How retailers can deliver better customer experiences while making more efficient use of labor|